Brand Manager

hybrid
Greater Toronto Area, Ontario, Canada .
full-time . January 5, 2026

Description

Brand Manager

Our client, a well-known international CPG company, is looking for a Brand Manager to contribute to their team. This role is perfect for an ambitious, strategic, and creative Brand Manager with CPG experience who is ready to take on national brand ownership.

In this role, you'll be a key player in our client's success, owning profitability for a well-known brand and developing innovative ideas to unlock growth potential. You’ll work with digital, creative, analytical and brand experts, serving as the leader on local initiatives.

Key Responsibilities

Lead Brand Growth:

Drive and deliver on national volume, share, and financial targets through integrated brand leadership across creative, media, digital, and retail channels.
Translate consumer insights and performance data into clear brand priorities, optimizing communications, in-store execution, and digital activation to drive growth.
Collaborate and work cross-functionally, helping to shape brand plans and drive growth.

Own the P&L:

Maintain full accountability for brand profitability, managing revenue, investment, and margin performance.
Own brand budgets, forecasts, and financial accuracy, ensuring disciplined investment decisions.
Evaluate ROI and optimize spend across brand initiatives.

Manage Agencies & Cross-Functional Partners:

Lead external agency partners (creative, PR, experiential) to deliver compelling, on-brand work across channels.
Collaborate closely with internal teams to ensure seamless execution.
Ensure programs are delivered on time, on budget, and aligned to brand and business objectives.

Shape The Future:

Develop and lead a multi-year brand strategy, balancing long-term brand equity with near-term commercial objectives.
Identify innovation, renovation, and activation opportunities by leveraging consumer insights, market trends, and cultural moments.
Build clear brand frameworks that guide decision-making across communications, portfolio, and channel strategies.

Qualifications

To be successful in this role, you bring:

4-6 years of Brand Management experience in CPG
Experience managing a prominent brand within the Canadian market
Proven ownership of a brand P&L
Strong analytical capabilities and experience using reporting and insights tools
Exceptional communication and presentation skills, with the ability to influence and sell ideas internally and externally

Team Member Traits

As a valued member of a team that cares deeply about community, collaboration, and culture, successful team members:

Are self-starters who thrive in ambiguity and create clarity from complexity
Bring an ambitious, entrepreneurial mindset to their work
Actively collaborate and build strong cross-functional relationships
Are committed to continuous learning, development, and growth
Bring positive energy, curiosity, and creativity to their teams
Take pride in being reliable, trusted business partners
Thrive with autonomy and accountability

Compensation and Benefits

Our client understands that their people are integral to the success of their business. Here are some things you can expect from them:

Base salary in the range of $100,000-115,000 (actual compensation will be based on experience, skills, and role relevance)
Competitive vacation policy and bonus program
Flexible, hybrid working model
Comprehensive health/dental benefits, including paid sick/floater days, company pension plan and continuing education program
Continuous mentorship and guidance from leadership
A caring and supportive team environment

Additional Information

Ad Culture is a recruitment agency partnering with the hiring company for this role. All applications will be reviewed by the Ad Culture team. We sincerely appreciate your interest; only shortlisted candidates will be contacted.

This is a vacancy for an existing role.

Ad Culture supports transparent and human-centred hiring, while championing the efficient use of AI tools and technologies to enhance our workdays. We do not use AI to screen or shortlist resumes or make hiring decisions. AI tools may be used during the interview process for note-taking and summarization to ensure clarity and accuracy in how we review candidate conversations.

Know someone who would be a perfect fit? Let them know!